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~subject:"Technology transfer"
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Technology transfer
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Mooi, Erik
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Value from technology licensing : the role of monitoring and licensing experience
Mooi, Erik
;
Wuyts, Stefan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 1034-1054
Persistent link: https://www.econbiz.de/10013191821
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The market value of rhetorical signals in technology licensing contracts
Truong, Thu (Jordan)
;
Ludwig, Stephan
;
Mooi, Erik
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 489-501
Persistent link: https://www.econbiz.de/10013494065
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