The problem of international mobile roaming (IMR) was defined in 1999 ‒ prices that were far in excess of costs and were seemingly immune from the competitive forces that might be expected to drive them down. The case is complicated by retail and wholesale markets being in different countries...

Purpose – This study explores the factors of telecom branding in Pakistan. Design/methodology/approach – Survey methodology was used to collect the data and a total of 238 mobile phone users were interviewed for their telecom brand preferences. Findings – Exploratory factor analyses and...