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Evolving corporate structures and cultures in Asia : the impact of globalization
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The economic relations between Asia and Europe : organisations, trade and investment
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Brand management strategies to enhance customer value in the Chinese telecom market
Hu, Chun
;
Dzever, Sam
- In:
Evolving corporate structures and cultures in Asia : …
,
(pp. 213-222)
.
2008
Persistent link: https://www.econbiz.de/10003837558
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Market development strategies of mobile communication operators in China : a comparative analysis of China Mobile and China Unicom
Chunhui, Yuan
;
Dzever, Sam
- In:
The economic relations between Asia and Europe : …
,
(pp. 207-224)
.
2007
Persistent link: https://www.econbiz.de/10003549913
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