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Measuring reservation prices for bundles of fixed telecommunications services

Sobolewski, Maciej; Kopczewski, Tomasz - 2015

Bundling becomes a dominant sales strategy in telecommunications. Dual and triple-play packages are increasingly …

Persistent link: https://www.econbiz.de/10011446907

The roles of ICT telecommunication infrastructure on foreign direct investment in Malaysia

Kui Ming Tiong; Cheng, Ming Yu; Choong, Chee Keong - In: Asian Academy of Management journal 27 (2022) 2, pp. 1-20

The development of the digital economy and the emergence of new technologies are changing the way of doing business. In recent foreign direct investment (FDI) studies, factors in addition to conventional ownership-location-internalisation (OLI) factors have been explored to enrich the FDI model....

Persistent link: https://www.econbiz.de/10014285214

Role of service quality in improving customer loyalty towards telecom companies in Hungary during the COVID-19 pandemic

Naz, Farheen; Alshaabani, Ayman; Rudnák, Ildikó; … - In: Economies : open access journal 9 (2021) 4, pp. 1-21

an increased dependence of customers on telecommunications to continue their work and studies. The increased usage of …, perception towards promotional packages, and customer delight on customer loyalty towards telecom companies in Hungary. The study … living in Hungary towards telecom companies in the course of the COVID-19 pandemic. The study used a linear snowball sampling …

Persistent link: https://www.econbiz.de/10012800325