//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Television"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Television marketing : network...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Television
Fernsehprogramm
908
Television programme
825
Deutschland
298
Germany
236
Fernsehen
219
Fernsehsendung
187
Werbesendung
183
USA
175
United States
139
Theorie
110
Theory
110
Television advertising
102
Fernsehwerbung
101
Fernsehsender
93
Media usage
92
Mediennutzung
92
Television industry
88
Werbewirkung
87
Advertising effects
72
Consumer behaviour
64
Konsumentenverhalten
64
Professional sports
62
Profisport
62
Commercial television
60
Privater Fernsehsender
60
Fußball
57
Wettbewerb
53
Football
52
Competition
51
Product placement
48
Rundfunkpolitik
48
Großbritannien
45
Broadcasting policy
44
Film production
44
Filmproduktion
44
Werbung
44
Film industry
43
Filmwirtschaft
43
Media economics
43
more ...
less ...
Online availability
All
Undetermined
36
Free
17
Type of publication
All
Article
70
Book / Working Paper
66
Journal
1
Type of publication (narrower categories)
All
Article in journal
58
Aufsatz in Zeitschrift
58
Graue Literatur
18
Non-commercial literature
18
Aufsatz im Buch
12
Book section
12
Arbeitspapier
9
Working Paper
9
Hochschulschrift
7
Thesis
7
Bibliografie enthalten
3
Bibliography included
3
Collection of articles of several authors
3
Sammelwerk
3
Advisory report
1
Aufsatzsammlung
1
Bibliographie
1
Case study
1
Conference paper
1
Fallstudie
1
Gutachten
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
101
German
28
French
6
Spanish
2
Valencian
1
Italian
1
Author
All
Stennek, Johan
4
Chadi, Adrian
3
Hoffmann, Manuel
3
Humphreys, Brad R.
3
Pérez, Levi
3
Romaniuk, Jenni
3
Tainsky, Scott
3
Beal, Virginia
2
Berg, Hartmut
2
Comstock, George
2
Etayo, Cristina
2
Evens, Tom
2
Kent, Robert J.
2
Puente, Víctor
2
Rodríguez, Plácido
2
Rott, Armin
2
Sánchez-Tabernero, Alfonso
2
Waterman, David
2
Xu, Jie
2
Abu-Lughod, Lila
1
Acheson, A. L. Keith
1
Allan, Stephen
1
Altrogge, Michael
1
Amgarten, Gabriela
1
Artero, Juan P.
1
Bakshi, Madhupa
1
Bandion, Peter
1
Barajas, Angel
1
Basin, Ken
1
Bayo-Moriones, Alberto
1
Beebe, Jack H.
1
Belényesi, Pál
1
Berg, Christina
1
Besson, Nicolas
1
Bielby, Denise D.
1
Blumler, Jay G.
1
Brade, Anne-Marie
1
Brownie, Barbara
1
Buchinger, Uschi
1
Budd, Joel
1
more ...
less ...
Institution
All
Political and Economic Planning
2
British Film Institute
1
Carnegie Commission on Educational Television
1
Centre National du Cinéma et de l'Image Animée
1
Great Britain / Post Office
1
Grossbritannien / Central Office of Information / Reference Division
1
Independent Television Authority
1
International Film and Television Council
1
John and Mary R. Markle Foundation
1
Robert Schuman Centre for Advanced Studies
1
Sächsische Landesanstalt für Privaten Rundfunk und Neue Medien
1
UNESCO
1
United States / Congress / House / Committee on the Judiciary
1
Unión de Televisiones Comerciales Asociadas
1
more ...
less ...
Published in...
All
Arts and the market
3
International journal of sport finance
3
Prometheus : critical studies in innovation
3
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
3
European journal of marketing : EJM
2
Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
2
IFN working paper
2
International screen industries
2
JMM : the international journal on media management
2
Journal of marketing communications
2
Journal of media business studies
2
P / the Rand Corporation
2
Reports and papers on mass communication
2
Schriftenreihe der SLM
2
Zur Ökonomie der Unterhaltungsproduktion
2
A BFI book
1
A Bantam book
1
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
Advances in media, entertainment, and the arts (AMEA) book series
1
American economic journal : a journal of the American Economic Association
1
Annual Marketing Research Conference : contributed papers, 1953
1
Applied economics letters
1
Arts and the market : AAM
1
Atlantic economic journal : AEJ
1
Avis et rapports du Conseil Économique et Social
1
BLM-Schriftenreihe
1
Celebrity, convergence and transformation
1
Collection Repères
1
Communicating in Canada's past : essays in media history ; [... the Canadian Media History Conference held at Ryerson University in 2006, ...]
1
Contributions in political science
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper series / IZA
1
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
1
EUI working paper / RSC
1
Economic development : journal of the Institute of Economics, Skopje
1
Economic research
1
Economics letters
1
Employee relations
1
European Sport management quarterly : ESMQ
1
European journal of international management : EJIM
1
more ...
less ...
Source
All
ECONIS (ZBW)
136
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
137
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die Ausrichtung der Programmgestaltung öffentlich-rechtlicher und privater TV-Anbieter auf die Vermarktung von Werbezeiten
Fahle, Robert
-
1994
Persistent link: https://www.econbiz.de/10013417820
Saved in:
2
Lokal-TV und Werbemarkt : Sichtweisen und Wertungen von mittelständischen Unternehmen, Media- und Werbeagenturen ; eine Studie im Auftrag der Sächsischen Landesanstalt für privaten...
Altrogge, Michael
;
Schabedoth, Eva
-
2010
Persistent link: https://www.econbiz.de/10003960320
Saved in:
3
Entwicklung eines Expertensystems zur Beurteilung von Fernsehwerbung
Lorson, Tania
-
1992
Persistent link: https://www.econbiz.de/10013165748
Saved in:
4
Sonderwerbeformen im Fernsehen : eine ökonomische und rechtliche Analyse
Werner, Frank
-
1992
Persistent link: https://www.econbiz.de/10013277699
Saved in:
5
Controlling für werbefinanzierte Musikfernsehveranstalter
Drees, Joachim
-
1996
Persistent link: https://www.econbiz.de/10013417750
Saved in:
6
International regimes for trade, copyright and investment in film and television
Acheson, A. L. Keith
;
Maule, Christopher J.
-
1993
Persistent link: https://www.econbiz.de/10000856824
Saved in:
7
Television news and local awareness : a retrospective look
Lucas, William A.
;
Possner, Karen B.
-
1975
Persistent link: https://www.econbiz.de/10000557969
Saved in:
8
Sound and television. Broadcasting in Britain
1969
Persistent link: https://www.econbiz.de/10000617101
Saved in:
9
Citizenship and television
Blumler, Jay G.
(
contributor
);
Madge, John
(
contributor
)
-
1967
Persistent link: https://www.econbiz.de/10000326406
Saved in:
10
Political television
Rubin, Bernard
-
1967
Persistent link: https://www.econbiz.de/10000566813
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->