Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Television advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Book Review - What Sticks: Why...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Television advertising
Marktforschung
3
Werbung
3
Advertising
2
Advertising effects
2
Marketing management
2
Marketingmanagement
2
Vereinigte Staaten
2
Werbewirkung
2
Artificial intelligence
1
Brand
1
Communication
1
Consumer behaviour
1
E-commerce
1
Electronic Commerce
1
Emotion
1
Fernsehwerbung
1
Internet marketing
1
Kommunikation
1
Konsumentenverhalten
1
Künstliche Intelligenz
1
Lebenshaltung
1
Markenartikel
1
Market research
1
Marketing
1
Measurement
1
Media mix
1
Mediamix-Strategie
1
Messung
1
Mobile Marketing
1
Mobile marketing
1
Online-Marketing
1
Performance measurement
1
Performance-Messung
1
Psychology of advertising
1
Ratgeber
1
Rundfunkwerbung
1
Schwarze Menschen
1
Social relations
1
Soziale Beziehungen
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Micu, Anca Cristina
1
Plummer, Joseph T.
1
Published in...
All
Journal of advertising research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measurable emotions : how television ads really work : patterns of reactions to commercials can demonstrate advertising effectiveness
Micu, Anca Cristina
;
Plummer, Joseph T.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10003991896
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
