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~subject:"Television advertising"
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Television advertising
Advertising effects
23
Werbewirkung
23
Fernsehwerbung
19
Consumer behaviour
18
Konsumentenverhalten
18
Advertising
15
Werbung
15
Internet marketing
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Online-Marketing
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Media usage
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Mediennutzung
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Brand management
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Experiment
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Markenführung
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USA
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United States
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Arbeitsgruppe
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Biometrics
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Biometrie
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Cognition
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Computerspiel
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Emotion
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Fernsehen
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Hörfunkwerbung
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Interactive media
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Interaktive Medien
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Internet
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Kognition
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Perception
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Radio advertising
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Team
3
Television
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Video game
3
Wahrnehmung
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Australia
2
Australien
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Brand image
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Data protection
2
Datenschutz
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English
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Bellman, Steven
18
Varan, Duane
14
Schweda, Anika
4
Wooley, Brooke
4
Rask, Amy
3
Robinson, Jennifer A.
3
Hartnett, Nicole
2
Kennedy, Rachel
2
Nenycz-Thiel, Magda
2
Treleaven-Hassard, Shiree
2
Beal, Virginia
1
Brechman, Jean
1
Bruwer, Johan
1
Ciorciari, Joseph
1
Cohen, Justin
1
Corkindale, David
1
Dix, Stephen Richard
1
Faulkner, Margaret
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Gold, Joshua
1
Haddad, Hanadi
1
Larguinat, Laurent
1
Lee, Minkyo
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Lim, Choong Hoon
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McColl, Bruce
1
Michelon, Aaron
1
Murphy, Jamie
1
Neale, Michael
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O'Farrell, James
1
Pedersen, Paul M.
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Potter, Robert F.
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Qiu, Lili
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Reid, Ryan
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Rossiter, John R.
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Zorn, Steffen F.
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Journal of advertising research
5
Journal of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
European journal of marketing
1
Journal of advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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1
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
2
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
3
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
4
Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
5
Using the P3a to gauge automatic attention to interactive television advertising
Treleaven-Hassard, Shiree
;
Gold, Joshua
;
Bellman, Steven
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 777-784
Persistent link: https://www.econbiz.de/10009272606
Saved in:
6
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
7
The residual impact of avoided television advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
Saved in:
8
Interactive TV advertising : iTV ad executional factors
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 831-839
Persistent link: https://www.econbiz.de/10009552455
Saved in:
9
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
10
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
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