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~subject:"Television industry"
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Theorizing multichannel media...
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Television industry
USA
15
United States
15
Media industries
14
Mediensektor
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Brand management
9
Markenführung
9
Social Web
9
Social web
9
Consumer behaviour
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Konsumentenverhalten
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Communication media
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Internet marketing
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Kommunikationsmedien
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Marketing management
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Marketingmanagement
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Online-Marketing
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Medienwirtschaft
5
Welt
5
World
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Beziehungsmarketing
4
Cable television
4
Kabelfernsehen
4
Market concentration
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Media usage
4
Mediennutzung
4
Relationship marketing
4
Unternehmenskonzentration
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Brand image
3
Competitive strategy
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Conglomerate
3
Diversification
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Diversifikation
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Fernsehsender
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Konglomerat
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Markenimage
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Sport
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Sportmarketing
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Sports
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Chan-Olmsted, Sylvia M.
3
Kang, Jae Won
1
Oba, Goro
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The journal of media economics
3
Economic impacts of the 1996 Telecommunications Act
1
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ECONIS (ZBW)
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1
Mergers, acquisitions, and convergence : the strategic alliances of broadcasting, cable television, and telephone services
Chan-Olmsted, Sylvia M.
- In:
The journal of media economics
11
(
1998
)
3
,
pp. 33-46
Persistent link: https://www.econbiz.de/10001338254
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2
Theorizing the strategic architecture of a broadband television industry
Chan-Olmsted, Sylvia M.
;
Kang, Jae Won
- In:
The journal of media economics
16
(
2003
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10001730978
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3
Self-dealing or market transaction? : An exploratory study of vertical integration in the U.S. television syndication market
Oba, Goro
;
Chan-Olmsted, Sylvia M.
- In:
The journal of media economics
19
(
2006
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10003311606
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