This paper presents an exploratory study on the activities undertaken by the top decision‐makers of the Italian yarn firms to define an image of demand in this sector for the next collections. The ability to construct an image of demand, which has been shown in the past to be effective, is...

In the 1990s the trend of textile and apparel manufacturing in Italy differed considerably from other European countries with high labour costs. The examination of the peculiar factors generating the Italian specificity represents the first aims of this paper, and will be discussed employing...