This study uses an experimental vignette methodology to investigate and compare, for the first time, consumer food waste (FW) decisions in the UK and Thailand. Specifically, we examine consumers' decisions to discard leftovers during meal scenarios affected by varying economic and contextual...

Thai government introduced a food safety label (Q mark) to help consumers recognizing produce with higher level of safety assurance. Producers and retailers are sceptical on whether Thai consumers place value on it, thus they are reluctant to apply to obtain certification and label. This study...