Little research has been done on partitioned country of origin effects on consumer expectations about services. This study investigates the hierarchy of country image associated with service expectations about life insurance across different dimensions of country of origin: service brand,...

Country-of-origin (COO) perceptions are an important issue as NIC/LDC products penetrate markets in developing countries. Brand managers may face unwillingness to buy their products if their home country has strong negative perceptions. Six consumer surveys from Finland show that Thai products...

Electronic data interchange (EDI) is a very promising application of information technology, which can enhance competitiveness in the retail sector. This paper explores views toward EDI in Thailand's retail sector, through in-depth interviews with retailers, suppliers, IT service providers, and...

New service development (NSD) is becoming increasingly important as the insurance industry in many countries opens up and becomes more competitive. This paper examines how customer views are integrated into the NSD process in the Thai insurance industry. The qualitative research was conducted...