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The impact of inclusive fashion advertising with plus-size models on female consumers : the mediating role of brand warmth
Joo, Bo Ra; Wu, Juanjuan - In: Journal of global fashion marketing : JGfM 12 (2021) 3, pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
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Is the effect of luxury advertising on consumer evaluations of fashion brands positive or negative?
Ono, Akinori; Eguro, Yuka; Narisawa, Taichi; Nomura, Naoki - In: International journal of advertising : the review of … 39 (2020) 6, pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
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Investigating fashion disposition with young consumers
Lee, Ji Young; Halter, Holly; Johnson, Kim K. P.; Ju, Haewon - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 67-78
Persistent link: https://www.econbiz.de/10009742861
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Teen attitudes toward luxury fashion brands from a social identity perspective : a cross-cultural study of French and U.S. teenagers
Gentina, Elodie; Shrum, L. J.; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 12, pp. 5785-5792
Persistent link: https://www.econbiz.de/10011597508
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Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas - 1994
Persistent link: https://www.econbiz.de/10000374649
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Branded product placement and pre-teenaged consumers : influence on brand preference and choice
Toomey, Deborah A.; Francis, Alisha L. - In: Young consumers : insight and ideas for responsible … 14 (2013) 2, pp. 180-192
Persistent link: https://www.econbiz.de/10009768443
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Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.; Albrecht, C.-M.; Sauer, Nicola E. - 2005
Persistent link: https://www.econbiz.de/10003265368
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Jugendliche als Zielgruppe : Bedeutung jugendlicher Kunden für das Marketing
Diekhof, Andrea - 1999
Persistent link: https://www.econbiz.de/10001381954
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Investigating relationships between adolescents' liking for an apparel brand and brand self congruency
Rhee, Jongeun; Johnson, Kim K. P. - In: Young consumers : insight and ideas for responsible … 13 (2012) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10009536033
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The attitudes of Saudi youth toward U.S. apparel brand names
Abalkhail, Tagreed Saleh - In: Journal of international consumer marketing 30 (2018) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10011917504