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Gierl, Heribert
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29
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Weinberg, Peter
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NBER working paper series
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International journal of advertising : the quarterly review of marketing communications
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of industrial organization
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SpringerLink / Bücher
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Marketing letters : a journal of research in marketing
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Journal of advertising : official publication of the American Academy of Advertising
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European journal of operational research : EJOR
66
Economics letters
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Gabler Edition Wissenschaft
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International journal of internet marketing and advertising : IJIMA
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
Journal of economic behavior & organization : JEBO
57
Journal of advertising
56
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
54
CESifo working papers
53
European journal of marketing : EJM
52
Marketing : ZFP ; journal of research and management
48
The journal of product & brand management
48
The American economic review
43
Discussion paper / Tinbergen Institute
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Discussion papers / CEPR
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Marketing intelligence & planning
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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ECONIS (ZBW)
14,352
EconStor
176
USB Cologne (EcoSocSci)
109
OLC EcoSci
3
Showing
1
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10
of
14,640
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date (newest first)
date (oldest first)
1
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
2
How does visual merchandising in
fashion
retail stores affect consumers'
brand
attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
3
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
4
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
5
Change in
brand
attitude depending on
fashion
film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
6
The strengths of
fashion
film series : the effects on character empathy and
brand
anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
7
An expansion of the
brand
and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
8
Youth
identity ownership from a
fashion
marketing perspective
Cassidy, Tracy Diane
;
Schijndel, Hannah van
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10009232531
Saved in:
9
Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas
-
1994
Persistent link: https://www.econbiz.de/10000374649
Saved in:
10
Branded product placement and pre-teenaged consumers : influence on
brand
preference and choice
Toomey, Deborah A.
;
Francis, Alisha L.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 180-192
Persistent link: https://www.econbiz.de/10009768443
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