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International journal of industrial organization
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Wirtschaftsdidaktik, Medienpädagogik und Wirtschaftsjournalismus : Probleme und Perspektiven der Vermittlung ökonomischer Themen
Wiest, Heike
-
2000
Persistent link: https://www.econbiz.de/10001476713
Saved in:
2
Moral der
Massenmedien
: Prolegomena zu einer Theorie der
Publizistik
Pross, Harry
-
1967
Persistent link: https://www.econbiz.de/10000031598
Saved in:
3
The play theory of mass communication
Stephenson, William
-
1967
Persistent link: https://www.econbiz.de/10000628846
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4
Building up reputation for low-involvement-products : a dynamic model and implications for optimal advertising and quality strategies
Ringbeck, Jürgen
-
1986
Persistent link: https://www.econbiz.de/10000045504
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5
Medienkonkurrenz auf dem Werbemarkt : Zielgruppendifferenzierung in der Angebotsstrategie der Werbeträger Presse, Rundfunk und Fernsehen
Korff-Sage, Kirsten
-
1999
Persistent link: https://www.econbiz.de/10000681792
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6
Advertising and media market concentration
Häckner, Jonas
;
Nyberg, Sten
- In:
The journal of media economics
21
(
2008
)
2
,
pp. 79-96
Persistent link: https://www.econbiz.de/10003768185
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7
Wettbewerb als Aufgabe und Problem auf Medienmärkten : Fallstudien aus Sicht der "Theorie zweiseitiger Märkte"
Dewenter, Ralf
;
Haucap, Justus
-
2008
Persistent link: https://www.econbiz.de/10003779061
Saved in:
8
Targeting in advertising markets : implications for offline vs. online media
Bergmann, Dirk
;
Bonatti, Alessandro
-
2010
Persistent link: https://www.econbiz.de/10008667424
Saved in:
9
Essays in applied microeconomics
Shapiro, Jesse M.
-
2005
Persistent link: https://www.econbiz.de/10003384623
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10
Targeting in advertising markets : implications for offline vs. online media
Bergemann, Dirk
;
Bonatti, Alessandro
-
2010
-
Rev.
Persistent link: https://www.econbiz.de/10008656791
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