has established a reputation for delivering high quality vis-à-vis the supplier. The supplier may enter the market by … initially renting the downstream rm s reputation. The downstream rm may optimally source its input externally, even though … reputation, it may su¤er from a reputational barrier to entry arising from higher input costs. …

Selection and Reputation Operation Mode of Network Market -- Adverse Selection and Operation Mode of Network Quality … reverse selection model and theory. …