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Estimation of willingness-to-pay : theory, measurement, application

Breidert, Christoph - 2006 - 1. Aufl.

Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...