Chao, Emmanuel; Kato, Mshumbusi Paul - In: Journal of business market management : JBM 7 (2014) 4, pp. 420-434
Despite the importance of confidence in business relationship, very few scholars have empirically investigated the … confidence. We use networks and reputation as indicators for trust, and ex ante contractual efforts and ex post contractual … specifications as indicators for control. All these indicators have a positive impact on confidence. Trust and control seem to …