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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Elimination-by-cutoffs
Manrai, Ajay K.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
2
,
pp. 133-152
Persistent link: https://www.econbiz.de/10001090751
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Marketing planning models
Zoltners, Andris A.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10013284501
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