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Building models for marketing decisions : past, present and future
Leeflang, Peter - 2000
Persistent link: https://www.econbiz.de/10001505384
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Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W.; Leeflang, Peter; Wittink, Dick R. - 1992
Persistent link: https://www.econbiz.de/10000834438
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Comparing scanner data with traditional store audit data
Foekens, Eijte W.; Leeflang, Peter - 1991
Persistent link: https://www.econbiz.de/10000811282
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The geometric dual lag model
Leeflang, Peter; Mijatović, Grigorij M. - 1988
Persistent link: https://www.econbiz.de/10000761824
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Building implementable marketing models
Naert, Philippe A.; Leeflang, Peter - 1978
Persistent link: https://www.econbiz.de/10000049977
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Modeling competitive responsiveness
Leeflang, Peter - In: Handbook of marketing decision models, (pp. 211-251). 2008
Persistent link: https://www.econbiz.de/10003755270
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Building models for marketing decisions : past, present and future
Leeflang, Peter; Wittink, Dick R. - 2009
Persistent link: https://www.econbiz.de/10003794765
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Modeling market response : trends and developments
Leeflang, Peter; Hunneman, Auke - In: Marketing : journal of research and management 6 (2010) 1, pp. 71-80
Persistent link: https://www.econbiz.de/10003976434
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Building models for marketing decisions : past, present and future
Leeflang, Peter; Wittink, Dick R. - 2007
Persistent link: https://www.econbiz.de/10003540557
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Marketing variables in macro-level diffusion models
Ruiz-Conde, Enar; Leeflang, Peter; Wieringa, Jaap E. - In: Journal für Betriebswirtschaft : management review … 56 (2006) 3, pp. 155-183
Persistent link: https://www.econbiz.de/10003392264