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Theorie
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Möller, K. E. Kristian
10
Möller, Kristian
3
Anttila, Mai
2
Woodside, Arch G.
2
Halinen, Aino
1
Järvensivu, Timo
1
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1
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Working papers / W / Helsinki School of Economics and Business Administration
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Advances in business marketing and purchasing
1
Helsingin Kauppakorkeakoulu / Työpapereita
1
Helsingin Kauppakorkeakoulun julkaisuja / A
1
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
13
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1
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
Saved in:
2
Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products
Möller, Kristian
-
1979
Persistent link: https://www.econbiz.de/10013391630
Saved in:
3
Grounded and normative theories of industrial buying behavior
Woodside, Arch G.
;
Möller, K. E. Kristian
-
1988
Persistent link: https://www.econbiz.de/10000776697
Saved in:
4
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
5
Metatheory of network management : a contingency perspective
Järvensivu, Timo
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003651178
Saved in:
6
Rise of strategic nets - new modes of value creation
Möller, K. E. Kristian
;
Rajala, Arto
- In:
Industrial marketing management : the international …
36
(
2007
)
7
,
pp. 895-908
Persistent link: https://www.econbiz.de/10003532806
Saved in:
7
Multiplicity of norms in inter-company cooperation
Tuusjärvi, Eiren
;
Möller, K. E. Kristian
- In:
The journal of business & industrial marketing
24
(
2009
)
7
,
pp. 519-528
Persistent link: https://www.econbiz.de/10009525719
Saved in:
8
Relationship marketing : its disciplinary roots and future directions
Möller, K. E. Kristian
-
1997
Persistent link: https://www.econbiz.de/10000978555
Saved in:
9
An application of additive and multiplicative conjoint analysis models in explaining consumer price utility structures
Anttila, Mai
;
Möller, Kristian
-
1981
Persistent link: https://www.econbiz.de/10001840760
Saved in:
10
Middle range theories of industrial purchasing strategies
Woodside, Arch G.
- In:
Advances in business marketing and purchasing
5
(
1992
),
pp. 21-59
Persistent link: https://www.econbiz.de/10001135740
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