Raghu, T. S.; Machado, Fernando; Sinha, Rajiv - 2015
strategy of a seller of proprietary software (such as Microsoft Office) is impacted by product piracy and the presence of Open … Source Software alternatives (such as Open Office). Our results, based on an analytical model, show that the losses incurred … externalities. Therefore, for products characterized by high network externalities (such as software), it is crucial for sellers to …