Surviving the Customer -- Zero-Sum Games in Traditional Marketing -- The Prisoner’s Dilemma and the Emergence of Cooperation -- Consumer Revolt and the Rising Cost of Defection -- Sustaining Marketer-Consumer Cooperation through Coordination Games -- Crowdsourcing and Schelling’s Theory of...

Current open-source/peer-production technologies, such as forums, wikis and blogs, have enabled an unprecedented explosion of global knowledge sharing, but appear to be less successful at enabling collaborative deliberation (i.e. the systematic enumeration, analysis, and selection of solution...