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Market composition and price informativeness in a large market with endogenous order types
Challe, Edouard; Chrétien, Edouard - In: Journal of economic theory 158 (2015), pp. 679-696
Persistent link: https://www.econbiz.de/10011548934
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Large tick assets : implicit spread and optimal tick size
Dayri, Khalil; Rosenbaum, Mathieu - In: Market microstructure and liquidity 1 (2015) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10011588190
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Liquidity and impact in fair markets
Jaisson, Thibault - In: Market microstructure and liquidity 1 (2015) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10011588225
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Trade informativeness in modern markets
Nawn, Samarpan; Raizada, Gaurav - In: Financial analysts journal : FAJ 79 (2023) 1, pp. 77-98
Persistent link: https://www.econbiz.de/10013540889
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A Leland model for delta hedging in central risk books
Muhle-Karbe, Johannes; Wang, Zexin; Webster, Kevin T. - In: Mathematical finance : an international journal of … 33 (2023) 3, pp. 504-547
Persistent link: https://www.econbiz.de/10014329890
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On the strategic use of attention grabbers
Eliaz, Kfir; Spiegler, Ran - In: Theoretical economics : TE ; an open access journal in … 6 (2011) 1, pp. 127-155
When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...
Persistent link: https://www.econbiz.de/10011695060
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Understanding prices at art auctions : a conceptual framework for the auction price mechanism
Noll, Laura - 2022
ambiguities between theory and practice and elucidate the role of marketing for auction prices. The result is a conceptual …, this thesis inspires marketing and pricing in other industries. …
Persistent link: https://www.econbiz.de/10013450820
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Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen
Hain, Cornelia; Lehmann-Waffenschmidt, Marco; Kenning, Peter - 2007
Die Bedeutung von Emotionen und Affekten bei ökonomischen Entscheidungen wird seit mehreren Jahren in der ökonomischen Literatur diskutiert (z. B. Rabin, 1998). Eine Erklärung der empirischen Evidenz in diesem Bereich, die über eine bloß phänomenologische Ebene hinausgeht, verlangt eine...
Persistent link: https://www.econbiz.de/10010296816
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Product innovation and product innovation marketing: theory and microeconometric evidence
Kaiser, Ulrich - 2001
the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm?s propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …
Persistent link: https://www.econbiz.de/10010297768
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Zur effizienten Herkunftsangabe im europäischen Binnenmarkt: Konsequenzen für die regionale Absatzförderung
Benner, Eckhard - 2000
Eine Vielzahl von staatliche Absatzförderungsprogrammen für landwirtschaftliche Erzeugnisse heben auf die Herkunft als Kaufargument ab. Zur Informationsvermittlung wird dabei generische Werbung eingesetzt. Der Beitrag befasst sich vor diesem Hintergrund mit der Frage, ob zur...
Persistent link: https://www.econbiz.de/10011375012