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A Theoretical Evaluation of the Internet's Potential as a Shopping Channel
Arce-Urriza, Marta - 2012
The use of the Internet as a shopping channel is becoming very important in the world of business. Marketers are … offered to current ones. Consumers are discovering the Internet's possibilities and are starting to shop outside the physical … world.From a theoretical approach, this paper presents a critical review of the Internet as a shopping channel by comparing …
Persistent link: https://www.econbiz.de/10013098228
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Information and Online Reviews
Loginova, Oksana; Mantovani, Andrea - 2015
Online review aggregators, such as TripAdvisor, HotelClub and OpenTable help consumers identify the products and services that best match their preferences. The goal of this study is to understand the impact of online review aggregators on firms and consumers. We adopt Salop's circular city...
Persistent link: https://www.econbiz.de/10011715856
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Platforms : a multiplicity of research opportunities
Sriram, S.; Manchanda, Puneet; Esteban-Bravo, Mercedes; … - 2014
Platforms refer to intermediaries that facilitate economic interaction between two sets of agents wherein the decisions of one set of agents is likely to have an effect on the other via direct and/or indirect externalities. Given their nature, platforms need to find the appropriate balance...
Persistent link: https://www.econbiz.de/10011807983
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Competitive Delivered Pricing by Mail-Order and Internet Retailers
Lederer, Phillip J. - 2014
Mail-order and internet sellers must decide how customers pay shipping charges. Typically, these sellers choose between … paper studies price competition between a mail-order (or internet) seller and local retailers, and the mail-order firm …
Persistent link: https://www.econbiz.de/10014046506
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Add-On Policies Under Vertical Differentiation : Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?
Lin, Song - 2016
This paper examines firms' product policies when they sell an add-on (e.g., Internet service) in addition to a base … free Internet service. Contrary to consensus in the literature, optional add-ons can intensify price competition over …
Persistent link: https://www.econbiz.de/10014036079
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How Tolerable is Delay? : Consumers' Evaluations of Internet Web Sites After Waiting
Dellaert, Benedict G. C.; Kahn, Barbara E. - 2015
How consumer's waiting times affect their retrospective evaluations of Internet Web Sites is investigated in four …
Persistent link: https://www.econbiz.de/10014028502
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Additionality, common practice and incentive schemes for the uptake of innovations
Barnes, Belinda; Southwell, Darren; Bruce, Sarah; … - In: Technological forecasting & social change : an … 89 (2014), pp. 43-61
Persistent link: https://www.econbiz.de/10010490611
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Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen
Hain, Cornelia; Lehmann-Waffenschmidt, Marco; Kenning, Peter - 2007
Die Bedeutung von Emotionen und Affekten bei ökonomischen Entscheidungen wird seit mehreren Jahren in der ökonomischen Literatur diskutiert (z. B. Rabin, 1998). Eine Erklärung der empirischen Evidenz in diesem Bereich, die über eine bloß phänomenologische Ebene hinausgeht, verlangt eine...
Persistent link: https://www.econbiz.de/10010296816
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Zeitvarianz und Zeitinvarianz - mathematische Untersuchungen zum Zeitverhalten des Produktlebenszyklus
Herold, Jörg; Polzin, Kerstin - 2011
Genaue Prognosen von Absatzmöglichkeiten und Marktpotenzialen für Innovationen können heute ein entscheidender Faktor sein, um sich auf dem Markt zu behaupten. Ein verspäteter Markteintritt kann gravierende Auswirkungen auf den Umsatz und somit auf den Erfolg des Unternehmens haben. Dieser...
Persistent link: https://www.econbiz.de/10010304810
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Kulturell bedingtes Investorenverhalten: Ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations
Enke, Margit; Reimann, Martin - 2003
Global agierende Publikumsgesellschaften werden zunehmend mit dem spezifischen Verhalten einer kulturell diversen Investorenöffentlichkeit konfrontiert. Vor diesem Hintergrund werden in vorliegender Publikation entsprechende Hypothesen in Bezug auf ausgewählte kulturell bedingte Probleme an...
Persistent link: https://www.econbiz.de/10010305683