Similar Search Results

Incorporating responsiveness to marketing efforts in brand choice modeling

Fok, Dennis (contributor); Paap, Richard (contributor); … - 2008

Persistent link: https://www.econbiz.de/10003754335

Modeling the diffusion of scientific publications

Fok, Dennis; Franses, Philip Hans - In: Journal of econometrics 139 (2007) 2, pp. 376-390

Persistent link: https://www.econbiz.de/10003485373

Modeling seasonality in new product diffusion

Peers, Yuri (contributor); Fok, Dennis (contributor); … - 2010

Persistent link: https://www.econbiz.de/10008665029

Modeling seasonality in new product diffusion

Peers, Yuri; Fok, Dennis; Franses, Philip Hans - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 351-364

Persistent link: https://www.econbiz.de/10009548691

Incorporating responsiveness to marketing efforts in brand choice modeling

Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics : open access journal 2 (2014) 1, pp. 20-44

We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a...

Persistent link: https://www.econbiz.de/10010336207