This study reports an attempt to measure the value of an increased survival probability at high ages. It turns out that the average willingness to pay for a programme which would increase the expected length of life by one year, conditional on having survived to the age of 75 years, is lower...

In this study we report an attempt to measure the WTP of car owners for a reduction of the probability of being killed in a traffic accident. One group of respondents is offered a safety device to be installed in their car, while another group is offered a public safety program (improved road...