Initial adoption of technology is examined. Initial adoption refers to the point at which the decision to adopt a technology is made, before the user has formed perceptions of - for instance - how easy it is to use or how useful it is. Adoption behaviour is explained in terms of information...

We examine the impact that homophily can have on the diffusion of a phenomenon. We identify three mechanisms from the literature by which homophily can have an effect and model how they can change diffusion that is happening through social influence. By modelling and simulation we vary the size...

In contrast to current literature which mainly identifies relationships between particular economic behaviours and specific attitudes suggestive of those behaviours, we explore the potential of general human values for explaining economic behaviour. In particular, we investigate whether...