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1
An artificial neural net attraction model (ANNAM) to analyze market share effects of
marketing
instruments
Hruschka, Harald
- In:
Schmalenbach business review : sbr
53
(
2001
)
1
,
pp. 27-40
Persistent link: https://www.econbiz.de/10001539150
Saved in:
2
Buying market share : agency problem or predatory pricing?
Thomas, Christopher R.
(
contributor
); …
- In:
Review of law and economics : publ. in cooperation with …
2
(
2006
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003558401
Saved in:
3
Competition among vortex firms :
marketing
, R&D or pricing strategy
Chatmi, Arbia
;
Elasri, Karim
- In:
The journal of high technology management research
28
(
2017
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10011719607
Saved in:
4
Why do market shares matter? : an information-based theory
Caminal, Ramón
;
Vives, Xavier
-
1992
Persistent link: https://www.econbiz.de/10000135319
Saved in:
5
Market share and ROI : a peek at some unobserved variables
Ailawadi, Kusum L.
;
Farris, Paul W.
;
Parry, Mark E.
-
1993
Persistent link: https://www.econbiz.de/10000876070
Saved in:
6
Measuring the impact of promotion on weekly market shares
Franses, Philip Hans
;
Lucas, André
-
1996
Persistent link: https://www.econbiz.de/10000952467
Saved in:
7
Role of advertising in oligopolistic markets : theory and evidence
Metwally, Mokhtar Mohammed
-
1991
Persistent link: https://www.econbiz.de/10000840812
Saved in:
8
Profitability and market share : a reflection on the functional relationship
Schwalbach, Joachim
-
1989
Persistent link: https://www.econbiz.de/10000764494
Saved in:
9
Role of advertising in oligopolistic markets : theory and evidence
Metwally, M. M.
-
1991
Persistent link: https://www.econbiz.de/10000140081
Saved in:
10
Is there a negative relationship between the order-of-brand entry and market share?
Wilkie, Dean C. H.
;
Johnson, Lester W.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10011486450
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