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improvisation, as well as the empirical evidence of previous research, I propose a duality model that conceives Dynamic Capabilities … as based both on routines and on improvisation. This duality perspective highlights the interdependence and … improvisation as a trade-off, organisations must dynamically strive for the right balance, managing them concurrently and …
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, Marketing, Management, and Psychology, and discusses research issues that are related to the various disciplines. Academics …
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