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Gibt es bessere Lösungen als "Fair-Trade"?
Steckelbach, Ludger - 1998
Persistent link: https://www.econbiz.de/10000997029
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The effects of ecolabels and environmental regulation on green product development
Murali, Karthik; Lim, Michael K.; Petruzzi, Nicholas C. - In: Manufacturing & service operations management : M & SOM 21 (2019) 3, pp. 519-535
Persistent link: https://www.econbiz.de/10012102828
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The ambiguous impact of information related to fish sustainability
Marette, Stéphan - In: Journal of agricultural & food industrial organization 17 (2019) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10012105313
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Does organic wine taste better? : an analysis of experts' ratings
Delmas, Magali A.; Gergaud, Olivier; Lim, Jinghui - In: Journal of wine economics 11 (2016) 3, pp. 329-354
Persistent link: https://www.econbiz.de/10011607827
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On the strategic use of attention grabbers
Eliaz, Kfir; Spiegler, Ran - In: Theoretical economics : TE ; an open access journal in … 6 (2011) 1, pp. 127-155
When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...
Persistent link: https://www.econbiz.de/10011695060
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Understanding prices at art auctions : a conceptual framework for the auction price mechanism
Noll, Laura - 2022
ambiguities between theory and practice and elucidate the role of marketing for auction prices. The result is a conceptual …, this thesis inspires marketing and pricing in other industries. …
Persistent link: https://www.econbiz.de/10013450820
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A new model for the alignment of almost balanced sales territories
Skiera, Bernd; Jordan, Carsten - 1996
The sales territory alignment problem deals with the question of how to align a number of sales coverage units (usually zip-codes or political districts) to sales territories. These sales territories are usually aligned in a way that they are almost balanced relative to one or several attributes...
Persistent link: https://www.econbiz.de/10011583008
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Zur effizienten Herkunftsangabe im europäischen Binnenmarkt: Konsequenzen für die regionale Absatzförderung
Benner, Eckhard - 2000
Eine Vielzahl von staatliche Absatzförderungsprogrammen für landwirtschaftliche Erzeugnisse heben auf die Herkunft als Kaufargument ab. Zur Informationsvermittlung wird dabei generische Werbung eingesetzt. Der Beitrag befasst sich vor diesem Hintergrund mit der Frage, ob zur...
Persistent link: https://www.econbiz.de/10011375012
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Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen
Hain, Cornelia; Lehmann-Waffenschmidt, Marco; Kenning, Peter - 2007
Die Bedeutung von Emotionen und Affekten bei ökonomischen Entscheidungen wird seit mehreren Jahren in der ökonomischen Literatur diskutiert (z. B. Rabin, 1998). Eine Erklärung der empirischen Evidenz in diesem Bereich, die über eine bloß phänomenologische Ebene hinausgeht, verlangt eine...
Persistent link: https://www.econbiz.de/10010296816
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Product innovation and product innovation marketing: theory and microeconometric evidence
Kaiser, Ulrich - 2001
the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm?s propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …
Persistent link: https://www.econbiz.de/10010297768