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Theorie
Consumer behaviour
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Valette-Florence, Pierre
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Economies et sociétés : cahiers de l'ISMEA
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Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
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The brand origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
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Comparaison des systèmes de valeurs et des styles de temps : une étude exploratoire
Valette-Florence, Pierre
-
1995
Persistent link: https://www.econbiz.de/10001334077
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Une approche causale du comportement d'achat innovateur
Valette-Florence, Pierre
-
1993
Persistent link: https://www.econbiz.de/10001156920
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