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Economic analysis for marketing decisions
Palda, Kristian S.
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1969
Persistent link: https://www.econbiz.de/10000569399
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Technological intensity : concept and measurement
Palda, Kristian S.
- In:
Research policy : policy, management and economic …
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1986
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4
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pp. 187-198
Persistent link: https://www.econbiz.de/10001029937
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The measurement of cumulative advertising effects
Palda, Kristian S.
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1964
Persistent link: https://www.econbiz.de/10000055703
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