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Hopwood, Maria - In: Sport public relations and communication, (pp. 13-32). 2010

Persistent link: https://www.econbiz.de/10003948959

Sport marketing public relations

Hopwood, Maria - In: Sport public relations and communication, (pp. 55-68). 2010

Persistent link: https://www.econbiz.de/10003948985

Stand der Forschung zum Markenimage professioneller Sportvereine : eine literaturgestützte Analyse unter besonderer Berücksichtigung relevanter Markennutzen

Burmann, Christoph; Schade, Michael - 2009

Persistent link: https://www.econbiz.de/10009665201

Determinanten und Wirkungen der Markenpersönlichkeit professioneller Sportvereine : eine konzeptionelle Analyse unter besonderer Berücksichtigung der "regionalen Herkunft"

Burmann, Christoph; Schade, Michael - 2009

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Ineffective brand extensions and the Sisyphus Effect

Zheng, Chundong; Ma, Ke; Duan, Qi; Wang, Han - In: The journal of product & brand management 24 (2015) 2, pp. 165-171

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Interactions betwen workers and the technology of production : evidence from professional baseball

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The ball game biz : an introduction to the economics of professional team sports

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Persistent link: https://www.econbiz.de/10008908672

Optimal competitive balance in single-game ticket sports leagues

Fort, Rodney; Quirk, James P. - In: Journal of sports economics 11 (2010) 6, pp. 587-601

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Salary determination in the national hockey league : is arbitration efficient?

Lambrinos, James; Ashman, Thomas D. - In: Journal of sports economics 8 (2007) 2, pp. 192-201

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Decision making and underperformance in competitive environments : evidence from the National Hockey League

Kolev, Gueorgui I.; Pina, Gonçalo; Todeschini, Federico - In: Kyklos : international review for social sciences 68 (2015) 1, pp. 65-80

Persistent link: https://www.econbiz.de/10011343457

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