Olsen, Svein O.; Olsson, Ulf H. - In: Journal of international business studies : JIBS ; an … 33 (2002) 1, pp. 149-167
This study was particularly designed to respond to Jaffe and Nebenzahl's (1984) suggestion to test whether and how entity-based and attribute-based semantic differential scaling formats could predict purchasing behaviour within a country-of-origin setting. The study includes recent research on...