1 Advertising and Competition -- 2 Analytical Models and Strategy Concepts -- 3 Analysis of a Lanchester Duopoly -- 4 Analysis of a Vidale-Wolfe Duopoly -- 5 Analysis of a Diffusion Duopoly -- 6 Summary and Final Considerations -- References -- Author Index.

Advertising is tied to global warming through an endogenous growth model. The model allows for the possibility that the environment can become a source rather than a sink for greenhouse gases. Optimal control analysis of the model shows that a feasible steady state is possible for which the...