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Optimal pricing and product development policies for new consumer durables

Bayus, Barry L. - In: International journal of research in marketing : IJRM ; … 11 (1994) 3, pp. 249-259

Persistent link: https://www.econbiz.de/10001163883

Dynamic models of advertising competition : open- and closed-loop extensions

Erickson, Gary M. - 1991

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An empirical comparison of oligopolistic advertising strategies

Erickson, Gary M. - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 27-36). 1996

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Empirical analysis of closed-loop duopoly advertising strategies

Erickson, Gary M. - In: Management science : journal of the Institute for … 38 (1992) 12, pp. 1732-1749

Persistent link: https://www.econbiz.de/10001136385

Dynamic models of advertising competition

Erickson, Gary M. - 2003 - 2. ed

Persistent link: https://www.econbiz.de/10001692181

An oligopoly model of dynamic advertising competition

Erickson, Gary M. - In: European journal of operational research : EJOR 197 (2009) 1, pp. 374-388

Persistent link: https://www.econbiz.de/10003829072

Transfer pricing in a dynamic marketing-operations interface

Erickson, Gary M. - In: European journal of operational research : EJOR 216 (2012) 2, pp. 326-333

Persistent link: https://www.econbiz.de/10009387422

Advertising, economic development, and global warming

Erickson, Gary M. - In: Economic modelling 41 (2014), pp. 119-123

Persistent link: https://www.econbiz.de/10010438450

Advertising, Economic Development, and Global Warming

Erickson, Gary M. - 2012

Advertising is tied to global warming through an endogenous growth model. The model allows for the possibility that the environment can become a source rather than a sink for greenhouse gases. Optimal control analysis of the model shows that a feasible steady state is possible for which the...

Persistent link: https://www.econbiz.de/10013098526

Multidimensional brand equity and asymmetric risk

Ha, Kyoungnam Catherine; Song, Reo; Erickson, Gary M. - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 593-614

Persistent link: https://www.econbiz.de/10012939486