Die Entwicklung attraktiver neuer Fahrzeugmodelle ist für Automobilhersteller ein zentraler Wettbewerbsfaktor auf globalisierten Märkten. Wissensintensive Dienstleister übernehmen heute einen beachtlichen Anteil der Automobilentwicklung. Das Buch zeigt, wie Automobilhersteller mittels...

This research sheds light on the role of product scope on the innovation activity of multinational multi-product firms. We use patent citation data to break down innovation into two types by measuring the degree to which innovation performed by firms is fundamental and the extent to which the...

The primary objective of the presented research represents an evaluation of the terminology applied to the presentation of the strategic plans of companies. The purpose of the research was both an evaluation of the applicability of the terminology, defined in the theoretical level in the context...