Geomarketing has become a critical domain for most of companies dealing with retailing and services for the three last decades. Usually, retail and service companies utilize geomarketing to make decisions about store location, trade area delineating, and customer plotting. Little by little new...

The design and management of interfirm networks has become a very important research field both in economics and management in the last two decades. The current book presents new theoretical perspectives and empirical results on the design and management of franchise networks, cooperatives,...