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Behavioral and management science in marketing
Davis, Harry L. (ed.); Silk, Alvin J. (contributor) - 1978
Persistent link: https://www.econbiz.de/10000049840
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Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J. - In: Journal of economics & management strategy : JEMS 3 (1994) 3, pp. 437-480
Persistent link: https://www.econbiz.de/10001174696
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Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J. - 1994
Persistent link: https://www.econbiz.de/10000904632
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The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - 2010
Persistent link: https://www.econbiz.de/10008662047
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Costs, Institutional Mobility Barriers, and Market Structure : Advertising Agencies as Multiproduct Firms
Silk, Alvin J.; Berndt, Ernst R. - 2021
What accounts for the diversity and limited concentration that has long characterized the organization of the advertising agency industry? This question is addressed by treating an advertising agency as a multiproduct firm. The firm's product line or service mix is defined in terms of the set of...
Persistent link: https://www.econbiz.de/10013213074
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Costs, Institutional Mobility Barriers, and Market Structure : Advertising Agencies as Multiproduct Firms
Silk, Alvin J. - 1994
What accounts for the diversity and limited concentration that has long characterized the organization of the advertising agency industry? This question is addressed by treating an advertising agency as a multiproduct firm. The firm's product line or service mix is defined in terms of the set of...
Persistent link: https://www.econbiz.de/10012474089