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Die Führung einer Fakultät als Marke
Mühlbacher, Hans - In: Management von Universitäten : zwischen Tradition und …, (pp. 85-97). 2006
Persistent link: https://www.econbiz.de/10003343992
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Reputación de universidades
Haldane, John; Naval Durán, Concepción; Younger, Rupert; … - 2015
Persistent link: https://www.econbiz.de/10011479821
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Proposal of a method to identify recall ability and brand associations
Ueda, Masao - In: International journal of market research 63 (2021) 3, pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
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Determining the order and direction of multiple brand extensions
Dawar, Niraj; Anderson, Paul F. - 1993 - Rev. version of working paper 92/36/MKT
Persistent link: https://www.econbiz.de/10000858889
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"Extendibility of umbrella brands"
Dawar, Niraj - 1993
Persistent link: https://www.econbiz.de/10000869344
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Determining the order and direction of multiple brand extensions
Dawar, Niraj; Anderson, Paul F. - 1992
Persistent link: https://www.econbiz.de/10000841091
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Partially compatible brands and consumer welfare
Chou, Chien-fu; Shy, Oz - 1990
Persistent link: https://www.econbiz.de/10000800722
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Brand proliferation and entry deterrence
Neven, Damien J.; Matutes, Carmen; Corstjens, Marcel - 1989
Persistent link: https://www.econbiz.de/10000759556
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Push und pull in der Markenpolitik : ein Beitrag zur modellgestützten Marketingplanung am Beispiel des Reifenmarktes
Szelig, Michael - 1996
Persistent link: https://www.econbiz.de/10000553138