The frequent exposures of food safety events in recent years have aroused extensive social concerns. Food quality and safety are hot topics in the food engineering field. In a market with mutual competitions, the products of different enterprises are substitutive, and enterprises have to achieve...

In uncertain food safety environments, the suppliers of food raw materials (FRM) are facing crucial food safety issues. Therefore, this article aims to probe the risk-averse attitude of FRM suppliers in the face changing marketing environments, in order to establish a decision-making theory as a...