There are instances when a consumer's overall utility depends on her own utility as well as on the utility of another individual (e.g., in case of shared consumption with another individual, or in case of buying a gift for someone). In such instances, in order to make a choice that maximizes her...

In this paper we develop a model of licensing a new product technology of a network good. The new technology improves the quality of the network good and is protected by a patent. In such a context we find that a standard auction mechanism can efficiently allot the new technology under both...

Church and King (1993) develops a model of bilingualism, in which they talk about multihoming in language networks. Doganoglu and Wright (2006) talks of multihoming in the presence of price competition. As per the literature available in the public domain, we have not come across any theoretical...