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Transaction cost theory refined: Theoretical and empirical evidence from a business-to-business marketing perspective
Ungruhe, Markus; Kreis, Henning; Kleinaltenkamp, Michael - 2010
Recently, integrating Transaction Cost Economic (TCE) and Resource Based View (RBV) arguments has become one of the most prominent theoretical approaches in research on business relationships. We question this dominance and strengthen an exclusive TCE perspective by recalling two of the core TCE...
Persistent link: https://www.econbiz.de/10010303825
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Transaction cost theory refined : theoretical and empirical evidence from a business-to-business marketing perspective
Ungruhe, Markus; Kreis, Henning; Kleinaltenkamp, Michael - 2010
Recently, integrating Transaction Cost Economic (TCE) and Resource Based View (RBV) arguments has become one of the most prominent theoretical approaches in research on business relationships. We question this dominance and strengthen an exclusive TCE perspective by recalling two of the core TCE...
Persistent link: https://www.econbiz.de/10008665459
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Hypothesenbildung und empirische Überprüfung
Hildebrandt, Lutz - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 81-105). 2008
Persistent link: https://www.econbiz.de/10003573270
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Strukturgleichungsmodelle für die Konsumentenverhaltensforschung : Methodische Trends und Softwareentwicklungen
Hildebrandt, Lutz - In: Konsumentenverhaltensforschung im 21. Jahrhundert : …, (pp. 541-564). 2004
Persistent link: https://www.econbiz.de/10002516547
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Marketing-Mix-Modelle und Wettbewerbsstruktur-Analysen
Hildebrandt, Lutz - In: Probleme und Trends in der Marketing-Forschung : …, (pp. 95-114). 1998
Persistent link: https://www.econbiz.de/10001301065
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Präferenzanalysen für die Innovationsmarktforschung
Hildebrandt, Lutz - In: Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …, (pp. 13-28). 1994
Persistent link: https://www.econbiz.de/10001288180
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Principal-agent-Problem, Managervergütung und Unternehmenserfolg
Schwalbach, Joachim - 1991
Persistent link: https://www.econbiz.de/10000821869
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Profitability and market share : a reflection on the functional relationship
Schwalbach, Joachim - 1989
Persistent link: https://www.econbiz.de/10000764494
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Strategic change, multi-task managers and executive compensation
Schwalbach, Joachim - In: Schmalenbach business review : sbr 53 (2001) 2, pp. 102-116
Persistent link: https://www.econbiz.de/10001566044
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Entry, exit, concentration, and market contestability
Schwalbach, Joachim - 1990
Persistent link: https://www.econbiz.de/10000792714