The resource-based view proposes that reputation is a resource leading to competitive advantage. Past research tested this by using Fortune ratings to measure reputation, but these ratings are theoretically weak. This paper integrates mass communication theory into past research to develop a...

Purpose - Traditional feasibility analysis is focused on the immediate and urgent needs of a new venture start-up. All four parts of the feasibility analysis (product/service, industry/market, organizational, and financial) are valuable and essential, but what is missed is a part that provided...

Public agency strategic analysis (PASA) is different from public policy analysis because public agency executives face numerous constraints that those performing "unconstrained" policy analysis do not. It is also different from private sector strategic analysis. But because of similar...