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Unit pricing refers to the display of an item's price per unit measure (e.g., per ounce). The present study experimentally investigates how the presence of unit price information affects consumers' grocery purchase decisions and shopping task perceptions in the common situation where prepackaged...
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We model how a rent-protection motive drives the choice of flotation method in new equity issuance between two polar cases: rights issues and cash offers. Unexpected new blockholders would emerge in control-diluting cash offers and share in jealously guarded control benefits. But rights issues...
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