//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Towards a Unified Theory of Br...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theorie
Partial least squares
33
Partielle kleinste Quadrate
32
Strukturgleichungsmodell
30
Structural equation model
29
Theory
25
Consumer behaviour
23
Konsumentenverhalten
22
Market research
21
Marktforschung
20
Kleinste-Quadrate-Methode
19
Least squares method
19
Marketing
19
Brand management
17
Markenführung
15
Brand image
14
PLS-SEM
14
Estimation theory
13
Marketing management
13
Marketingmanagement
13
Schätztheorie
13
Markenimage
12
Portugal
12
Familienunternehmen
11
Family business
11
Scientific method
11
Structural equation modeling
11
Wissenschaftliche Methode
11
Marketing theory
8
Marketingtheorie
8
Measurement
8
Statistical method
8
Statistische Methode
8
Strategic management
8
Strategisches Management
8
United States
8
Beziehungsmarketing
7
Brand
7
Markenartikel
7
Relationship marketing
7
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Book / Working Paper
14
Article
11
Type of publication (narrower categories)
All
Lehrbuch
12
Article in journal
11
Aufsatz in Zeitschrift
11
Textbook
10
Glossar enthalten
9
Glossary included
9
CD-ROM, DVD
3
Case study
1
Einführung
1
Fallstudie
1
more ...
less ...
Language
All
English
24
German
1
Author
All
Hair, Joseph F.
21
Lamb, Charles W.
6
McDaniel, Carl D.
6
Ringle, Christian M.
6
Sarstedt, Marko
6
Bush, Robert P.
4
Ortinau, David J.
4
Silva, Rui Vinhas da
3
Hult, G. Tomas M.
2
Andersson, Svante
1
Awuah, Gabriel B.
1
Binz Astrachan, Claudia
1
Calantone, Roger J.
1
Carvalho, Helena
1
Caylor, Marcus
1
Diamantopoulos, A.
1
Dijkstra, Theo Klaas
1
Duarte, José
1
Eriksson, Per Erik
1
Ferreira-Lopes, Alexandra
1
Gonçalves, Sara Martins
1
Gudergan, Siegfried
1
Hauff, Sven
1
Henseler, Jörg
1
Howard, Matt C.
1
Ketchen, David J. <Jr.>
1
LaPlaca, Peter J.
1
Lamb, Charles
1
Matthews, Lucy M.
1
McDaniel, Carl
1
Moisescu, Ovidiu Ioan
1
Nitzl, Christian
1
Payan, Janice M.
1
Pesämaa, Ossi
1
Pieper, Torsten M.
1
Radomir, Lăcrămioara
1
Richter, Nicole Franziska
1
Santha Vaithilingam
1
St. Davčik, Nebojša
1
Straub, Detmar
1
more ...
less ...
Institution
All
Verlag Franz Vahlen
1
Published in...
All
McGraw-Hill/Irwin series in marketing
4
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management studies : EJMS
1
International journal of project management : the journal of The International Project Management Association
1
Journal of advances in management research : JAMR
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of family business strategy
1
Journal of marketing theory and practice
1
Long range planning : LRP ; international journal of strategic management
1
Psychology & marketing
1
Review of international business and strategy
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B2B : a paradigm shift from economic exchange to behavioral theory : a quest for better explanations and predictions
LaPlaca, Peter J.
;
Silva, Rui Vinhas da
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 232-249
Persistent link: https://www.econbiz.de/10011458429
Saved in:
2
Discussing the potential of the institutional theory to leverage service-dominant logic advancements
Gonçalves, Sara Martins
;
Silva, Rui Vinhas da
- In:
European journal of management studies : EJMS
26
(
2021
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012659191
Saved in:
3
When firms go international : deliberate or random?
Silva, Rui Vinhas da
;
Ferreira-Lopes, Alexandra
; …
- In:
Review of international business and strategy
33
(
2023
)
2
,
pp. 219-245
Persistent link: https://www.econbiz.de/10014306068
Saved in:
4
The use and misuse of structural equation modeling in management research : a review and critique
St. Davčik, Nebojša
- In:
Journal of advances in management research : JAMR
11
(
2014
)
1
,
pp. 47-81
Persistent link: https://www.econbiz.de/10010372550
Saved in:
5
Principles of marketing
Lamb, Charles W.
-
1992
Persistent link: https://www.econbiz.de/10000835649
Saved in:
6
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2006
-
8. ed
Persistent link: https://www.econbiz.de/10003281392
Saved in:
7
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
Saved in:
8
Marketing research : in a digital information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2009
-
4. Aufl., int. student ed.
Persistent link: https://www.econbiz.de/10003571675
Saved in:
9
PLS-SEM : indeed a silver bullet
Hair, Joseph F.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10008989408
Saved in:
10
Marketing essentials
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2012
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->