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The primary objective of the presented research represents an evaluation of the terminology applied to the presentation of the strategic plans of companies. The purpose of the research was both an evaluation of the applicability of the terminology, defined in the theoretical level in the context...
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Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...
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