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A Market Basket Analysis Based on the Multivariate MNL Model

Boztuğ, Yasemin; Hildebrandt, Lutz - 2003

The following research is guided by the hypothesis, that products chosen on a shopping trip in a supermarket are an indicator of the preference interdependencies between different products or brands. The bundle chosen on the trip can be regarded as an indicator of a global utility function. More...

Persistent link: https://www.econbiz.de/10010296457

Maximum cut-clique problem : ILS heuristics and a data analysis application

Martins, Pedro; Ladrón de Guevara, Antonio; Lourenço, … - In: International transactions in operational research : … 22 (2015) 5, pp. 775-809

Persistent link: https://www.econbiz.de/10011487918

A model of heterogeneous multicategory choice for market basket analysis

Dippold, Katrin; Hruschka, Harald - In: Review of marketing science 11 (2013) 1, pp. 1-31

Persistent link: https://www.econbiz.de/10010189571

A parsimonious multivariate poisson model for market basket analysis

Dippold, Katrin; Hruschka, Haralad - In: Review of managerial science 7 (2013) 4, pp. 393-415

Persistent link: https://www.econbiz.de/10010196980

Interdependences of products in market baskets : comparing the conditional restricted Boltzmann machine to the multivariate logit model

Hruschka, Harald - In: Review of marketing science 19 (2021) 1, pp. 33-51

Persistent link: https://www.econbiz.de/10012656896

Comparing unsupervised probabilistic machine learning methods for market basket analysis

Hruschka, Harald - In: Review of managerial science : RMS 15 (2021) 2, pp. 497-527

Persistent link: https://www.econbiz.de/10012489166

A Shapley-value Index for market basket analysis : weighting Shapley's value

Bohl, Harrison; Craig, Jasmine; Shellshear, Evan - In: Journal of business analytics 7 (2024) 1, pp. 15-24

Persistent link: https://www.econbiz.de/10014446574

Analyzing joint brand purchases by conditional restricted Boltzmann machines

Hruschka, Harald - In: Review of managerial science : RMS 16 (2022) 4, pp. 1117-1145

Persistent link: https://www.econbiz.de/10013191697

Relevance of dynamic variables in multicategory choice models

Hruschka, Harald - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 109-133

Persistent link: https://www.econbiz.de/10014519162

Endogeneity of marketing variables in multicategory choice models

Hruschka, Harald - In: Journal of business economics : JBE 94 (2024) 4, pp. 639-657

Persistent link: https://www.econbiz.de/10014546938