1. Introduction -- 2. Main Features of Projects, Project Resource Statements and Financial Statements -- 3. Project Criteria and Differences between Financial and Economic Analysis -- 4. National Economic Returns and Use of Economic Prices -- 5. Comparing Alternative Approaches -- 6. Economic...

When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...