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Making sense of non-binding retail-price recommendations
Bühler, Stefan; Gärtner, Dennis L. - 2009
This paper provides a theoretical rationale for non-binding retail price recommendations (RPRs) in vertical supply relations. Analyzing a bilateral manufacturer-retailer relationship with repeated trade, we show that linear relational contracts can implement the surplusmaximizing outcome. If the...
Persistent link: https://www.econbiz.de/10003900887
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Quality distortions in vertical relations
Baake, Pio; Schlippenbach, Vanessa von - 2010
dependency. Buyer power driven by a reduced outside option of the upstream firm enhances the efficiency of vertical relations …, while buyer power due to an improved outside option of the downstream firm implies less efficient outcomes. -- Quality … uncertainty ; private standards ; vertical relations ; buyer power …
Persistent link: https://www.econbiz.de/10003930890
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Making sense of non-binding retail-price recommendations
Bühler, Stefan; Gärtner, Dennis L. - 2010
We model non-binding retail-price recommendations (RPRs) as a communication device facilitating coordination in vertical supply relations. Assuming both repeated vertical trade and asymmetric information about production costs, we show that RPRs may be part of a relational contract,...
Persistent link: https://www.econbiz.de/10003965874
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Quality distortions in vertical relations
Baake, Pio; Schlippenbach, Vanessa von - 2011
profits the lower the firms' outside options, i.e. the higher their mutual dependency. Buyer power driven by a reduced outside … option of the upstream firm enhances the efficiency of vertical relations, while buyer power due to an improved outside … ; Buyer Power …
Persistent link: https://www.econbiz.de/10009008680
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Making Sense of Non-Binding Retail-Price Recommendations
Buehler, Stefan - 2011
We model retail-price recommendations (RPRs) as a communication device in vertical supply relations with private manufacturer information on production costs and consumer demand. With static trade, RPRs are irrelevant, and the equilibrium outcome is inefficient. With repeated trade, RPRs can...
Persistent link: https://www.econbiz.de/10012713876
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Making Sense of Non-Binding Retail-Price Recommendations
Buehler, Stefan - 2010
We model non-binding retail-price recommendations (RPRs) as a communication device facilitating coordination in vertical supply relations. Assuming both repeated vertical trade and asymmetric information about production costs, we show that RPRs may be part of a relational contract,...
Persistent link: https://www.econbiz.de/10013144362
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Quality Distortions in Vertical Relations
Baake, Pio - 2010
dependency. Buyer power driven by a reduced outside option of the upstream firm enhances the efficiency of vertical relations …, while buyer power due to an improved outside option of the downstream firm implies less efficient outcomes …
Persistent link: https://www.econbiz.de/10013144459
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Vertical Boilerplate
Gibson, James - 2013
-it-or-leave-it propositions. Negotiation is nonexistent; we rely on our collective market power as consumers to regulate contracts’ content. But …
Persistent link: https://www.econbiz.de/10014167261
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Umbrella branding and external certification
Hakenes, Hendrik; Peitz, Martin - 2008
In a market environment with random detection of product quality, a firm can employ umbrella branding as a strategy to convince consumers of the high quality of its products. Alternatively, a firm can rely on external certification of the quality of one or both of its products. We characterize...
Persistent link: https://www.econbiz.de/10010264839
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Making sense of non-binding retail-price recommendations
Buehler, Stefan; Gärtner, Dennis L. - 2010
We model non-binding retail-price recommendations (RPRs) as a communication device facilitating coordination in vertical supply relations. Assuming both repeated vertical trade and asymmetric information about production costs, we show that RPRs may be part of a relational contract,...
Persistent link: https://www.econbiz.de/10010270481