Woodside, Arch G.; Nagy, Gábor; Megehee, Carol M. - In: Journal of innovation & knowledge : JIK 3 (2018) 1, pp. 9-25
-corner strategy outcomes advances strategic management beyond the current dominant logic of directional modeling of single outcomes. …, and modeling complex rather than simple outcomes in strategic management. Complexity theory includes the tenet that most … occurrences of four-corner strategy outcomes: firms doing well in favorable circumstances, firms doing badly in favorable …